اس آرٹیکل کو اردو میں پڑھنے کیلئے کلک کریں
If you have searched for Zaraat Dost or ZaraatDigital, you have probably noticed how similar the names sound. They are not the same platform, and they do not do the same job. One is built mainly around sugarcane fields, mills and financing. The other is built around cold stores and the produce supply chain. This guide explains, in plain words, what each one actually does, who it is for, and how to reach the official website safely.
Zaraat Dost: sugarcane, surveyed on the ground and watched from space
Zaraat Dost describes itself as an agri-technology platform for Pakistan’s agriculture, with a clear focus on sugarcane. Its work starts on the ground: each cane parcel is surveyed in the field, and then followed through the season using satellite imagery.
That field-plus-satellite picture is shared across three connected uses: a platform for sugar mills, a financing pipeline for banks, and a field app for people working in the cane areas. In practice, a mill can see its whole territory in one login — grower lists, parcel checks on satellite images, crop monitoring, field tasks, routes, finance and reports — right down to a single parcel’s survey photo.
The platform also includes an AI assistant that answers questions in plain language from the mill’s own live data, and shows the numbers it used. That is useful for a mill manager, but it is not the same as a general farming advice app.
The scale shown on its own website gives a sense of who uses it. For season 2026-27, it lists more than 860,000 acres of sugarcane surveyed, more than 4,270 mauzas under management, more than 60,000 growers surveyed by name, and more than 100 cane varieties tracked, with mills including JDW, JK, RYK, Ashraf and Etihad named as running their territory on it. Those figures come from the platform’s own live system, as shown in September 2026 — agri.pk has not independently audited them, and they will change as the season progresses.
Who is Zaraat Dost for? Mainly sugar mills and their cane departments, banks that finance cane, and large estates in Punjab and Sindh. If you are a cane grower linked to a mill, the practical question is usually not “how do I sign up as an individual farmer” but “does my mill use this system, and what does it need from me?” Ask your mill’s cane department first, rather than sharing personal details with an unknown account claiming to represent the platform.
Official website: Zaraat Dost — https://www.zaraatdost.com/
ZaraatDigital: software for cold stores and the produce supply chain
ZaraatDigital is a different kind of platform. It builds modern software tools — software as a service, or SaaS — for Pakistan’s agriculture supply chain, with a focus on cold storage, logistics and produce management.
Its main product is StorePulse, a complete cold store management system for potato and produce facilities. In one dashboard, a cold store can track inventory, keep customer ledgers, and send WhatsApp reports. The system is described as multi-tenant, meaning different cold stores each have their own separate data in the same software.
It is also built with Pakistani conditions in mind: Urdu-friendly screens, local workflows, prices in PKR, WhatsApp-first reporting, and design for low-bandwidth areas in rural Pakistan, with direct WhatsApp support from a local team. The figures shown on its own website include more than 6 cold stores managed and more than 300,000 bags tracked. Again, those are the company’s own figures, not an independent agri.pk audit.
Who is ZaraatDigital for? Mainly cold store owners and operators, potato and produce traders, and agri supply chain businesses that need to know, at any moment, what is in store, whose stock it is, and what is owed. If you run a cold store and are still tracking stock in registers or on paper, this is the kind of tool to compare against your current system — on cost, on how easily your staff can use it, and on whether it works well on a slow connection.
Official website: ZaraatDigital — https://www.zaraatdigital.com/
Zaraat Dost vs ZaraatDigital at a glance
Zaraat Dost: Focus — sugarcane fields, mills and financing. Main users — sugar mills, banks, large estates. Main problem it solves — knowing, parcel by parcel, what cane is where, how it is growing, and what it is worth for operations and finance.
ZaraatDigital: Focus — cold storage, logistics and produce management. Main users — cold store owners, produce traders, supply chain businesses. Main problem it solves — knowing what is in a cold store, whose it is, and keeping customer accounts and reports in order.
They share a word — Zaraat, meaning agriculture — and a focus on using data instead of guesswork. Beyond that, treat them as separate platforms, with separate websites, separate products, and separate teams to contact.
Which one should you contact?
If you grow sugarcane for a mill, start with your mill. Ask whether it uses Zaraat Dost, and what survey or record it needs from you. If you run or work in a cold store, look at ZaraatDigital and its StorePulse product, and ask for a demonstration with your own kind of stock — potato, for example — before you commit.
If you are a small farmer looking mainly for daily mandi rates, crop guides, or general farming advice, neither platform is primarily that service. You will get more direct help from crop guides, mandi rate updates, and your local agriculture extension office — and you can use the official links above to check either platform without going through a middleman.
Stay safe with similar names
Because both names are now being searched, copycat pages and similarly named sites will appear. A few simple checks help:
Check the domain spelling carefully. The official Zaraat Dost site in this guide is zaraatdost.com, written as one word with no hyphen. A different site with a hyphen in the name is not the same platform. The official ZaraatDigital site is zaraatdigital.com.
Do not share your CNIC, bank details, or field location with an unknown WhatsApp number or Facebook page that claims to be either platform. Go to the official website first, and if you are dealing with a mill or a bank, confirm through that mill or bank as well.
Do not pay anyone for “registration” on either platform unless the official website or your mill/bank has clearly told you that a fee applies, and what it is for.
Frequently asked questions
Are Zaraat Dost and ZaraatDigital the same company?
No evidence in their official descriptions suggests they are the same company. Treat them as separate platforms with different focuses, and contact each one through its own official website.
Is Zaraat Dost a farmer app I can download and use on my own?
Its main system is built for mills, banks and estates, with a field app as part of that system. A cane grower will usually interact with it through their mill, not as a standalone consumer app.
Can a small cold store use ZaraatDigital?
That is exactly the kind of business its StorePulse product is built for, but compare it with your current register or spreadsheet system, and ask for a demo before you switch.
Where can I find the official websites?
Zaraat Dost is at https://www.zaraatdost.com/ and ZaraatDigital is at https://www.zaraatdigital.com/ — use those links, and check the spelling before you share any personal information.
Official websites
Zaraat Dost: https://www.zaraatdost.com/
ZaraatDigital: https://www.zaraatdigital.com/
If you found this guide useful, share it with a fellow farmer, mill worker, or cold store owner who has also been confused by these two names — and let agri.pk know which platform you would like explained next.